Consumers are more connected than ever, with Wi-Fi enabled laptops and cell phones providing virtually seamless Internet access. Now analysts are saying that the next wave of networked-enabled devices will be your televisions.
According to a new report by DisplaySearch, sales of Internet-enabled TVs are expected to grow by more than 200 percent over the next four years. The Quarterly TV Design and Features Report forecasts that more than 118 million Internet-connected TVs will ship in 2014, a significant increase from the 15 million shipped in 2009. The growth of network-enabled TVs is expected to occur in conjunction with 3-D TV adoption.
“It’s an exciting time for the connected TV sector,” said Paul Gray, director of European TV research for DisplaySearch, in the report. “It’s a battleground where TV set makers, Internet video companies, free-to-air broadcasters, pay-TV and the IT industry are all rushing to stake their claims. IPTV [Internet Protocol Television] is moving from being a technology to becoming recognizable service offerings.”
The burgeoning IPTV industry offers plenty of options for designers looking to take advantage of new market opportunities. New service platforms are being developed, with connectivity levels ranging from app-enabled TVs – which allow users limited Internet services – to “Smart TVs” offering full browsing capabilities and sophisticated user interfaces. Meanwhile, broadcasters are launching their own standards and portals such as hbb.TV and YouView.
The demand for connected TVs follows the industry movement we have seen here at Allion. We’ve witnessed products become increasingly connected, with our product validation services enabling us to stay at the forefront of these emerging markets and trends. For questions on the challenges facing manufacturers in this sector or to start developing your personalized digital TV test, contact Allion today.
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