All roads lead to China

* This article is written by Allion Japan office with the business vision and perspective towards the greater China region.

From around the world companies are heading to China. More and more Japanese companies are establishing joint ventures with local companies to get opportunities lying in this huge country. This penetration of the Chinese market is occurring in several domains. Indeed, many types of businesses are looking for new markets in China.

And this move is not an exception for the product verification (testing) market where Allion belongs. After a successful launch of a test lab in Shanghai, Allion just opened another test lab in Shenzhen in August. Shenzhen is known for having one of the highest GDP per capita among mainland Chinese cities. It is also a city home to China’s most successful IT companies.

Allion Shenzhen test lab is intended to respond to the huge demand of IT products quality control and development. The lab will provide HDMI, USB test and also RF signal test; as well as compatibility test between devices.

Nowadays more and more Japanese companies are forming joint ventures in China to move their production there. This leads what is called in Japan “hollowing out of domestic industry” caused by Japanese enterprises shifting production overseas to take advantage of lower labor costs. Many products nowadays are “Made in China”. HDMI LLC reported that Chinese companies make up more than 20% of companies adopting HDMI worldwide. In 2009 all digital TVs integrated HDMI. Being aware of these factors, Allion will also provide HDMI testing services at the Shenzhen lab.

Reverse –import is another factor related to China. Some Japanese companies produce overseas to import it back to their own country. It becomes then a necessity for companies testing (verifying) the quality of those products to also move to the countries where products are manufactured. As in the past when Japanese car manufacturers started to penetrate the US market, parts manufacturers had also to follow them and create companies in US to supply them car parts. The same move might be necessary for testing companies.

mSATA SSDs Capitalize on Budget Market

With consumers looking to take advantage of the power and performance benefits of solid state drives (SSDs), several players have introduced product lines targeting value-conscious consumers. While some customers want the most powerful SSD money can buy, others are looking for a product that gives them the benefits of SSD without breaking the bank. For manufacturers looking to appeal to the more budget-conscious consumer, one option is designing SSDs using the mini-SATA, or mSATA, interface.

The Serial ATA International Organization (SATA-IO) announced last year that it was developing a specification for a mSATA interface connector, allowing for more effective SATA integration in small form factor applications. mSATA leverages the speed and reliability of the SATA interface, providing high-performance and cost-effective storage for smaller devices and enabling more compact integration into a wide variety of applications. As a result, companies can increase their storage and performance offerings without compromising on space.

mSATA SSDs are approximately the size of a business card and reside in a smaller PCI slot than standard SSDs. Instead of replacing a hard disk drive (HDD), mSATA-based SSDs work in conjunction with HDDs. For example, the computer can use the mSATA SSD for the OS and other primary functions, while the HDD stores the data, music and photos. Manufacturers such as Toshiba and SanDisk currently offer mSATA SSDs, and Intel is reported to be developing its own line.

“Initial adoption of most SATA solid state drives has followed the HDD form factor. Using new mSATA modules enable a smaller, internal module connected to the system board for notebooks, mobile and other embedded storage applications to enable designers greater design flexibility,” Scott Nelson, VP Memory, Toshiba America Electronic Components, said in the original press release.

No concrete timeline has been given for when the mSATA test specification will be available, but Allion has many years of experience with SATA testing and working with manufacturers through SSD development and validation, and looks forward to helping deploy mSATA-compliant products.

Solving the Challenges of Wireless Connectivity

In today’s connected society, wireless connectivity is considered a given. From our cities to our state parks, wireless access has become ubiquitous. We can connect to the Internet via our laptops, our cell phones and even our televisions. Consumers expect that their electronics and devices will be wirelessly enabled. But what does that mean for developers?

Many designers do not anticipate the challenges of developing wireless-enabled devices. Whether in the product development,design validation or testing phase, complications with wireless implementation can have a serious impact on product development time. It is not uncommon to see 3-4 month delays. These delays result in increased development costs as engineers work to sort through the kinks in order to guarantee network interoperability. And with the number of wireless-enabled devices growing every day to meet the exploding demand for Wi-Fi enabled devices, more developers can expect to face the challenges of successful wireless implementation.

Fortunately, Allion Test Labs offers comprehensive product development, validation and testing services that can help manufacturers avoid these types of development mishaps. Allion has more than 20 years of validation service experience, offering our customers end-to-end support to ensure smooth product development. This result: faster development time, significant cost savings and, ultimately, a better product for consumers. By teaming with our engineers from the start, manufacturers can take advantage of this exploding market without risking development delays.

Falling Prices, Growing Demand for SuperSpeed USB

With all the benefits of SuperSpeed USB (USB 3.0) – including faster speeds, bidirectional data interface and lower power consumption – consumers are eager to adopt this cutting-edge technology. Until this point, one of the main hurdles slowing widespread adoption has been the price of chips. However, NEC, the first company to ship a SuperSpeed USB host controller, is looking to change that. The company reportedly plans to significantly reduce prices for its first- and second-generation USB 3.0 chips later this year.

NEC’s third-generation USB chip models are scheduled to start shipping in Q1 2010, priced at less than $2. Other companies, including ASMedia (an Asus subsidiary), Etron, VIA and Fresco Logic, have all introduced price cuts for SuperSpeed USB products as well, with ASMedia dipping as low as $1.70 per chip for bulk orders.

Market watchers are predicting that 20 million SuperSpeed USB chips will ship by the end of the year, followed by 40 million shipments in 2011. With these dramatic price drops and a growing number of USB 3.0 certified devices, it’s likely that consumers won’t have to wait much longer for widespread adoption.

Lower prices and an increasing number of shipments mean manufacturers have the tools they need to take advantage of the demand for lower-cost SuperSpeed USB products. But despite the falling price of chips, developers still need to be aware of the costs associated with test development and product design validation. By pairing with a certified product development and testing company such as Allion, offering end-to-end validation solutions, developers can improve time-to-market and reduce overall costs, a savings which can then be passed on to consumers eagerly awaiting new SuperSpeed USB devices.

New DisplayPort Cable Adapter Certification Program

The Video Electronics Standards Associate (VESA) recently introduced a new certification testing and DisplayPort Certified Logo for Dual-mode DisplayPort cable adaptors. These dual-mode cable adaptors allow for seamless interoperability between a Dual-mode DisplayPort PC or graphics card and a DVI monitor or HDMI TV. The certification program was designed to help customers identify cable adaptors that have been thoroughly tested and certified for proper functionality with other DisplayPort products through the use of a distinctive logo and product packaging.

The DisplayPort standard, developed as a replacement for digital (DVI) and analog component video (VGA) connectors, uses simple adaptors to provide interoperability with DVI, HDMI and VGA displays. When plugged into a Dual-mode DisplayPort PC or graphics card, these adaptors can output either Single Link DVI or HDMI signaling. Almost all DisplayPort PCs with integrated graphics or discrete Graphics Processing Units (GPUs) have Dual-mode DisplayPort capabilities.

Certification testing is available for both DisplayPort-to-HDMI and DisplayPort-to-DVI Dual-mode cable adaptors. Dual-mode DisplayPort cable adaptor certification and testing follow the DisplayPort Interoperability Guideline Adaptor Checklist. The checklist was designed to help developers ensure display interoperability and achieve adapter certification. Allion Testing Labs in Taiwan is certified to offer Dual-mode DisplayPort adapter certification testing for both VESA members and non-members for a nominal fee. Once a product passes certification testing, a logo license agreement is available through VESA at no cost for VESA member companies and for $1500 USD for non-members.

For engineers, this certification program represents a new opportunity to distinguish your product. Thorough testing and validation, such as industry standard certification, helps ensure product quality; this can save manufacturers from the high cost and headache of managing customer complaints and merchandise returns. And by choosing a certified testing lab with full engineering support and services, developers can produce the highest quality product while significantly reducing cost and time-to-market.

The Key to Google TV and its Verification

Being one of the most anticipated high-tech gadgets for this year, “Google TV” is no longer a visionary invention. It has finally made its debut appearance at the Google I/O Convention earlier in May. Google TV is an integrated system which comprises the functions of a PC, Media Player and Internet Device all in one. While most of the details are yet to be released (including the SDK – Software Development Kit), the actual product will not be shipped until the end of this year. Nonetheless, through previewing its design structures we should be able to forecast how Google TV will withstand market competitions with its breakthrough design concepts:

First, let’s take a look at Google TV’s concept in design structures:

Google TV is built upon the structure of complex Hardware, Software, Technology Standards (Specifications), and Content Resources. The combination of each structure needs to work seamlessly to achieve optimum performance; the compatibility and interoperability of each device or element must therefore become critical and essential.

Hardware

Google TV’s core structure is built upon multiple hardware devices as the operating environment; therefore, the interoperability among the connecting devices becomes significant. For example, an Android mobile phone, wireless keyboard and a mouse can all be connected to a Google TV. It is the manufacturers’ responsibility to make sure that all devices can be connected properly and operable on the Google TV platform.

Software

Google TV adopts its own Android and Chrome as its primary Operating System and Search Engine. With its strong intention to replace the functions of a PC, some of key checkpoints such as OS stability, application multitasking, and the friendliness to switch between a PC and TV should be thoroughly tested. The biggest challenge will remain with the release of the SDK, when a large quantity of software starts to emerge. Application testing procedures will become the key factor in determining its success.

Technology Standards

Many of the leading industry standards in wired and wireless connecting technologies are specified in the Google TV devices (i.e. HDMI, DisplayPort, Wi-Fi, Bluetooth, DLNA and more). Google TV is also designed to support the playback of cutting edge video and audio in high resolution. Whether it be in 3D Graphics, MPEG4 Streaming or the proper decoding of HDCP, meeting the basic compliance test guidelines to achieve its compliance certificate should all be the minimum requirement during the QA stage.

Content Resources

Finally, streaming content should be able to be downloaded, decoded and played back smoothly at the specified quality level. The content providers such as Hulu, YouTube and others should endeavor to streamline the test procedure in order to maintain the program and broadcasting quality.

An innovative product without quality will only remain visionary. To many people, Google TV is the first step for a PC and TV to finally integrate as one into our living room. Unlike many transitional products in the past, the Google TV adopts leading edge technologies and is aiming to revolutionize the way people watch and utilize television. It will only be meaningful when each and every feature can impeccably work to prove that Google TV is not just another flash in the pan product.