I. Background
According to the well-known research institutions, Flurry, which compared its mobile data to stats from comScore and Alexa, found that consumers spent 81 minutes per day using mobile applications, compared to 74 minutes of web surfing. Flurry found consumers spend 9% more time, on average, using mobile applications than the web; that is, the shift comes as combined tablet and smart phone shipments eclipsed those of desktops and notebooks for the first time.
