Brazil has the largest television audience in South America, spurred by the increased buying power and financial leniency stimulating Brazil’s economy. In a 2007 effort to democratize communications and promote the development of local technologies, the Brazilian government began implementing digital broadcast systems in Brasilia, Brazil’s capital city, and 16 other major cities in Brazil. Current estimates are that the transition from analog to digital broadcast will be completed by the year 2016.
According to a recent study by DisplaySearch, consumer demand for televisions in Brazil experiences a surge every four years, correlating with the FIFA World Cup. With the 2010 FIFA World Cup and 2016 Summer Olympics both being held in Brazil, the government is capitalizing on the increased demand; Brazil will soon mandate that all TVs sold in the country include a pre-installed digital tuner. This mandate will be essential in popularizing digital TV and making Brazil the dominant television market in South America.
While Brazil’s growing demand for televisions presents several opportunities for television manufacturers, geographical limitations make actual TV field testing a challenge. Flying to Brazil from any region in Asia requires almost a full day of travel, and manufacturers need to take into account the unfamiliarity of local cities and cultures, as well as the language barriers the field engineers will face. And yet, without thorough testing, manufacturers cannot guarantee that their products will be fully compatible with the broadcasting signals used throughout Brazil.
To accommodate the rising demand to test televisions against the various broadcasting signals used in Brazil, Allion has returned with a series of TV RF signals, including ISDB-T and PAL-M, recorded in all of Brazil’s major cities (updated April 2010). Acknowledged by most leading TV developers, Allion’s Brazilian Real World TV Validation is a revolutionary testing method delivering proven efficiency and results; manufacturers can assess and guarantee television compatibility across multiple regions without having to physically fly engineers and televisions to Brazil.
